Before reading on, keep in mind that a McDonald’s “bun” for instance, is much more than simply flour, water, yeast, oil, sugar, and salt. According to McDonald’s the bun alone contains:
Enriched Bleached Flour (Wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Water, [Gentically Modified (GMO)]Corn Meal, [GMO] High Fructose Corn Syrup, Yeast, [GMO] Soybean Oil, Contains 2% or Less: Salt, Barley and Malt Syrup, Wheat Gluten, Leavening (Calcium Sulfate, Ammonium Sulfate), May Contain One or More Dough Conditioners (Sodium Stearoyl Lactylate, DATEM, Ascorbic Acid, Azodicarbonamide, Mono and Diglycerides, Monocalcium Phosphate,Enzymes, Calcium Peroxide), Calcium Propionate (Preservative).
One thing is for sure, McDonald’s has always had a phenomenal marketing department. The colors in the logo are a convincing combination in and of themselves. Red tends to make people feel passion, trust, and love; while yellow invokes the feelings of joy, feeling alive, and freshness. I know what you’re thinking, “fresh?” At least the preservatives might trick your mind into believing that it’s fresh! Their flawless advertisements placarding the restaurant windows do this feeling justice as well.
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