As a part of its “Beauty Inside” campaign, the Thai affiliate of lingerie company Wacoal created a three-part short film series ”My Beautiful Woman” to show that beauty is more than skin deep. This short film from features a hard working woman and her struggles. Aom is the first one in the office every day, and the last one to go home at night. Because of this dedication she is granted Fridays off- no one knows where she goes or what she does. After missing work a couple of days her boss decided to figure out her secret and followed her out of curiosity. In the closing screen, the statement “Wacoal believes all women were created to be beautiful” is shown in Thai. But no matter the language, the message is universally understood.